Aug 1, 2012
How gamification is reshaping business in the engagement economy
Businesses should start thinking differently about how to engage customers and employees. Gamification can provide a reason for a customer to visit a website or a store more often.
It could give employees a new way to obtain the feedback they desire on job performance. It could connect customers in a way that makes them feel rewarded and respected for their opinions and support of your business or product.
In today’s engagement economy, where time and attention are becoming increasingly scarce and resources precious, people are likely to gravitate to activities that are authentically rewarding and filled with the opportunities to achieve, grow and socialize.
The lessons that can be learned from games and game designers are one set of tools to help us increase our return in such an economy.
Want to learn more? Download the Deloitte Review paper – The Engagement Economy: How gamification is reshaping business
If you would like to have a more detailed discussion on gamification within your business, contact Andre Hugo (Head of Deloitte Digital at Deloitte Southern Africa) at anhugo@deloitte.co.za
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